Music puts you in the mood, literally…
From Fast Company:
Music, to be more specific. And insofar as technology has made music easier to create, find, and listen to, the very same networks and gadgets that seem to drive us apart may actually wind up making us feel closer, both physically and emotionally. And yes, that includes sex.
That’s among the key findings from a study recently conducted by smart speaker manufacturer Sonos in partnership with Apple Music and neuroscientist Daniel Levitin—the guy who literally wrote the book on how music affects our brains. Through a research partner, Sonos polled 30,000 music listeners about the affects that music has on their lives. From there, the researchers did something that hasn’t really been done before: In 30 homes throughout the world, they conducted an experiment. For one week, the members of each household didn’t listen to any music out loud. The following week, they did. And the researchers rigged up each home with Sonos sound systems, Apple Watches, iBeacons, and Nest cams to observe what happened when the music started playing throughout the home. Families and housemates were free to put on whatever music they wanted whenever they wanted.
By observing people in their natural habitat—their homes—researchers were able to get a unique look into the impact that music has on their day-to-day behaviors. “Music historically has been a group experience,” Levitin points out. And one, he argues, that serves an evolutionary purpose.
Some of the most notable findings of this research fall into what Levitin calls “a nexus of intimacy and togetherness.” When music is playing at home, people become physically closer. The average distance between household members decreased by 12% during the in-home study. In the U.S., housemates (usually family members), spent four and a half more hours together with music playing than without it. With music on, people were 33% more likely to cook together and 85% more likely to invite people over. They were 15% more likely to laugh together and 18% more likely to utter the words “I love you.”
People also have sex more, thanks to music. In Sonos’s initial survey, couples reported 66% more intimacy when music is playing. And indeed, the in-home experiment found couples spending 37% more “awake time” in bed. You know what that means.
Read the whole story on Fast Company.